In Brief This assignment is worth SO% of your mark for this unit. Your Web Presence Creation should have a Central Node that contains an About page amongst other content The Central Node should be linked with Three Contributing Nodes. The Exegesis should be 1200 words +/- 10% exduding the list of references. Instructions The aim of the Case Study – Web Presence Creation is for you to develop an initial online presence for yoursetf, or for a persona you make up for the purposes of the assignment. This web presence has a number of required elements. It must have a Central Node (the core site that forms the heart of your web presence, which might be a blog, a website, a wiki, or another form of site). This Central Node must Include an ‘About’. page, which briefly introduces you (or your persona) and a theme (see below). The Central Node must include lin. to at least Three Contrbuting Nodes, which are accounts/profiles created for you (or your persona) on different web 2.0 platforms. There should be clear links from your Central Node out to the three Contributing Nodes. Each Contributing Node should also link back to your Central Node.
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Taking care to link the nodes together in this way will give a cohesive feel to the overall web presence. You must also submit an Exegesis that explains and contextualises the choices made in designing your web presence.
Your web presence must combine your identity, or the identity of the persona made up for the assignment, and a purposeful theme, which means it can’t jt.st be about ,ane Smith the Curtin Student-but must focus on an interest of some sort; for example, ,ane Smith the Future Public Relations Guru’, -Jane Smith Digital Journalist”, ,ane Smith the Fashion Designer’ or even ,ne Smith Arnazing Cupcake Designer’. You can choose almost any theme, but the theme must be consistent for your entire web presence creation. Note that business-related themes must also clearly represent your identity, or the identity of the chosen persona for the assignment, as a key part of the web presence. There will be opportunities to discuss the details of what you plan to create in face-to-face classes and/or online discussions. Please take these opportunities to make sure your are on track with the assignment
You should ensure that the web presence has a purposeful look’ across central and contributing nodes (le the design and style of your presence); the content on all of the elernents ties together to send a consistent ‘,message. about you (or your persona) and the theme the presence is about; and all of the nodes are appropriate for the theme the web presence creation is illustrating.
Contributing Nodes: You must include at least three contributing nodes These are public profiles/presences you create on other web services or tools which are linked from your central node and also fink back to your central node. Each contributing node should also reflect and build upon the theme you are trying to convey with your overall web presence. You will be introduced to a number of web 2.0 tools during module two of the unit, many of which you might choose as a contributing node. You can also select other tools or services which are appropriate for the web presence and theme you’re designing. Researching and finding the appropriate web 2.0 tools is part of the design process for your web presence. (As an example, if you link to Twitter as one of your nod., then your Twitter profile should include an active hyperlink back to your central node, and the Tweets you’ve posted or retweet., people you follow etc should reflect the same theme that your web presence is trying to convey. If you chosen a “cupcake designer” them, then your Twitter might include tweets about cakes, images of cakes, follows and retweets of chefs/cooks who tweet about cakes, tweets that link to recipe pages, and so on.) It is important to note that while we do not expect you to be creating enormous amounts of content for this assignment, you do need to create enough to carry the theme of the presence across all your chosen nod.. We also acknowledge that many of the potential supporting nodes such as Pinter.t, for example, are primarily about sharing other people’s posts and pins. Please try to balance this material against material you create yourself. It is OK to have some of your node links, pins or posts from/about other users, but if your node is entirely comprised of other people’s work then it is not within the parameters or the spirit of the assignment. As indicated in the above Twitter example, inducting your own tweets as well as retweets is a good idea in order to make the theme and persona come across dearly.
[41 Exegesis: The exegesis is an assessment tool that is often used to pair a creative work with theory about why that creative work is important and how it engages ideas. In its most basic form it is an explanation of the choices you have made in creating your web presence and has a 1200 word 4,- 1056 limit However, please treat this as an academic essay. It should be dear and concise, outlining what choices you made in creating your web presence, and why you made those choices. Your exegesis must contextualise your choices within the topics and ideas covered by the unit fie the exegesis will refer to material you have read, viewed and discussed in the unit, as well as other research you have undertaken). In particular, you might well want to consider the later themes of the unit Internet Footprints, Digital Shadow, Social (Me)dia River, for example and how these themes are important in the construction of a web presence.
Some of the questions you may consider addressing in your exegesis include: What guided your choice of central node and the way you styled it? How did you select which web 2.0 tools would be your contributing nodes? How do these contributing nodes reflect the theme for the web presence you have created? How do your choices in terms of the central node, your about page and your contributing nodes demonstrate that you have engaged with the ideas discussed in this unit (ie justify your choices using at least some of the readings and discussion in the unit)? How does your web presence demonstrate the creation of an Internet footprint? Is there potential for a digital shadow to arise from this web presence? How have you harnessed the potential of social (me)dia rivers in creating this web presence? Does your web presence show the potential of creating a ‘networked self, ideas relating to “identity 2.0- or the ‘liquid se, If so, how?
Please note: you do not need to indu. your exegesis in the web presence itself. Your exegesis should be submitted as a document via the assignment submission section On Bladcboard along with your Assignment 3 cover page. Since the exegesis takes the form of a short essay, it should include a fully formed introduction and conclusion, should be written in paragraph form, should present a dear argument about the creation of your web presence, and should meaningfully engage with readings/viewings provided in the unit and, where possible, include credible material from other relevant sources you have located. You must clearly indicate all sources informing your exegesis using in-text citations, with full details for each source you cite in a clearly marked list of References at the end of your assignment Your in-text citations and full references should be given in APA version 6.0 style.
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