Competitive strategy
Assessment 1
- Write a report of explaining the main strategy development tools ( by using three business) and What it is, how they are used, and how they implement . (Comprehensive discussion of the following three:)
External Environment Analysis (PESTEL),
Five Forces Model and
SWOT with academic references and practical examples
- Be sure to use paragraphing. In this essay, sub-headings are permitted.
- Be sure to reference your sources in-text and provide a list of references in Harvard style.
- Please type in Times New Roman 12 point with 1.5 line spacing and page numbers.
FORMAT (1200 words excluding summary and appendix)
- Executive summary (Max 2 pages)
- Introduction (100-200 words)
- Main body (900 words) (use journal articles – select three business examples-give own opinion on success of failure of that strategy on that examples business )
- Conclusion
- Reference
- Appendix
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