Competitive strategy

Competitive strategy

Assessment 1

• Write a report of explaining the main strategy development tools ( by using three business) and What it is, how they are used, and how they implement . (Comprehensive discussion of the following three:)

External Environment Analysis (PESTEL),

Five Forces Model and

SWOT with academic references and practical examples

• Be sure to use paragraphing. In this essay, sub-headings are permitted.
• Be sure to reference your sources in-text and provide a list of references in Harvard style.
• Please type in Times New Roman 12 point with 1.5 line spacing and page numbers.

FORMAT (1200 words excluding summary and appendix)

1. Executive summary (Max 2 pages)
2. Introduction (100-200 words)
3. Main body (900 words) (use journal articles – select three business examples-give own opinion on success of failure of that strategy on that examples business )
4. Conclusion
5. Reference
6. Appendix

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