Workshop Objectives
(Topics to cover)
1) What is Strategy? Intro: Objectives & Benefits.
2) Strategy Process, Formation & Development.
3) Positioning, Emergent & Innovation Strategies.
4) Strategy Implementation, Change & Evaluation.
5) Corporate Strategies: Diversified Corporate & MNC.
6) Wrap Up & Concluding Comments.
7) Assignment Discussions.
What is Strategy?
• A much used, if not over-used, word
• Think about how you use the word
“strategy” – in relation to
• Your life (single person involved)
• Your work (several people involved)
• Military origins:
• Comes from Greek term ‘strategos’ used in
military operations and focused upon how
to win battles
Is Business strategy making about a:
long-term rational scientific plan?
Long-term Rational Planning?
Let us have a look at strategy definitions in
business literature
What is Strategy?
(in B
The post STRM043 Competitive Strategy & Innovation appeared first on Assignment Freelancers.
