Task 1 “Reflect upon your learning experience and reveal the challenges both positive and negative that you encountered throughout this course.”
For example, you may have been apprehensive about embracing new theories and experienced personal frustration yet feel empowered having learned to use the theories effectively. It is important to express openly, candidly and honestly your experiences, as your evaluation rubric has a weighting towards depth and openness, rather than merely painting a superficial objective analysis of your experience.
Use referencing, as required, to support your evaluation.
Criteria for assessment — the ability to evaluate your perspective, your demonstrated insight, supporting your evaluation with referencing
(Please note: This section is worth 5% of your total assessment; hence, make sure you allocate your word limit accordingly)
3.3.2 Task 2 Choose two marketing analysis models to bring a fresh perspective and unique insight to their purpose, use, limitations and value to marketing managers. Make sure to use examples. (either from your assessments, or new examples)
Supply examples from your Marketing Plan of how you employed both models (what, where, why, how) • What was the purpose of the model? • Where in the plan it was used? How did each model contribute to your insight? • Why this concept/tool appeals to you, moving into a marketing career?
Demonstrate what you have learned, by presenting examples of some of the important takeaways you feel most connected to or what you perceive will be useful for you to employ. For example, you may have found a concept such as marketing segmentation both useful and also interesting to learn about. You would describe what it was that is interesting, how you found it practically useful and why this concept appeals to you moving forward. What we are looking for is not definitions, or explanations of these models, but your insight (a collation of the theory, your experiences and your reflection) to offer a fresh perspective on these models.
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