This week, you described the innovation focus of a selected organization. Evaluate the industry of your selected organization, particularly the changes within the last 10 years and the current future direction. Remember, you are evaluating the industry not the firm/organization itself. The goal is to compare the future direction of the entire industry with that of the individual organization. Prepare a 750-word (minimum) narrative essay summarizing the alignment (or gap) of the industry’s future direction with that of your selected organization. In particular, describe any missed opportunities for innovation over the last 10 years (by your selected firm). Also, be sure to include some potential future industry innovations that might prove to be disruptive. Submit your work in APA format with the appropriate source attributions.
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