| Report content | High Distinction 85%-100% |
Distinction 75%-84% |
Credit 65%-74% |
Pass 50%-64% |
Fail 0-49 |
| Preliminary analysis (15 marks) |
All descriptive analysis is presented. All graphs to demonstrate descriptive analysis are presented. All required primary analysis is provided and clearly demonstrated in tables. |
Most of the descriptive analysis is presented. Most of the graphs to demonstrate descriptive analysis are presented. Most of required primarily analysis is provided and clearly demonstrated in tables. |
Some of the descriptive analysis is presented. Some of the graphs to demonstrate descriptive analysis are presented. Some of the required primarily analysis is provided and demonstrated in tables. |
Very few descriptive analysis are presented. Very few graphs to demonstrate descriptive analysis are presented. Very few required primarily analysis is provided and demonstrated in tables. |
Descriptive analysis is presented incorrectly. Graphs to demonstrate descriptive analysis are used and presented wrongly. Most of required primarily analysis is missed. |
| Hypothesis testing and data analysis (5 marks) |
All statistical methods to test the hypothesis are correctly identified and used. All results are clearly labelled and clearly presented in tables. |
Most of the statistical methods to test hypotheses are correctly identified and used. Most of the results are clearly labelled and clearly presented in tables. |
Some of the statistical methods to test hypotheses are correctly identified and used. Some of the results are clearly labelled and clearly presented in tables. |
Very few statistical methods to test hypotheses are correctly identified and used. Very few results are clearly labelled and clearly presented in tables. |
Misapplied the analysis or used the wrong method or test; failed to report at least two major steps. Presented confusing results with incomplete tables or no results at all. |
| Interpretation of findings (15 marks) |
All of the results of the primary analysis are correctly interpreted. All of the results of hypotheses testing are correctly interpreted. |
Most of the results of the primary analysis are correctly interpreted. Most of the results of hypotheses testing are correctly interpreted. |
Some of the results of the primary analysis are correctly interpreted. Some of the results of hypotheses testing are correctly interpreted. |
A few of the results of the primary analysis are correctly interpreted. A few of the results of hypotheses testing are correctly interpreted. |
Hardly results for the primary analysis are correctly interpreted. Hardly results for hypotheses testing are correctly interpreted. |
| Academic writing (5 marks) |
Writing is very well clear, concise, and very smooth flowing. Exhibits and Facts are very clearly presented in support of claims. Logical structure and well developed report in discipline specific academic language. |
Writing is very clear, concise, smooth-flowing Exhibits and Facts are clearly presented in support of claims. Logical structure and a coherent, concise well developed report in discipline specific academic language |
Writing is clear, concise, some break down in flow. Exhibits and Facts are not well presented in support of claims. Discipline-specific in academic language is used. |
Reasonably organised report presented in discipline-specific academic language some grammatical and punctuation errors |
The report is partially organised and sometimes coherent. Some discipline specific academic language. |
| No grammatical and punctuation errors. |
Very little grammatical and punctuation errors |
Very little grammatical and punctuation errors |
Assessment 3: Data analysis and reporting
Due: 11:55 pm, Sunday, Week 13 (online submission)
Value 40 marks
This assessment intends to elevate your ability to make sense of data and solve marketing problems and support marketing decision making. You have to work
individually and prepare a comprehensive report on the findings of your data analysis, interpret the results. You have to identify and apply appropriate analytical
strategies to address a set of research questions (or problems) a manager of a firm (here the lecturer) has developed. The data for this task has been supplied by the
lecturer. The word length for the “data analysis and report” is 3000 words +/- 10%.
No extensions will be granted. There will be a deduction of 5% of the total marks awarded mark for each 24 hour period or part thereof that the submission is late (for
example, 25 hours late in submission – 20% penalty).
How to report analysis result?
Follow these steps:
1- Data cleaning, outliers and missing values
2- Frequency analysis and getting charts only for demographic information
3- Descriptive analysis, mean and SD of the item, normality test ( skewness and kurtosis for all items); You are required to put the table for
descriptive analysis in the appendix, however you must interpret/explain the findings of descriptive within the body of the assignment)
4- Preliminary analysis:
a) Reliability (cronbach alpha and CR) and convergent validity (factor loading and AVE). Design a table to report the findings and this table
must be placed within the body of the assignment
b) Correlation analysis table (correlation and discriminant validity); this table must be placed within the body of the assignment
5- Hypotheses testing: You have to run the regression that address the hypothesised relationship and clearly present those results in tables; this table
must be placed within the body of the assignment
Interpretation of findings: In every step of data analysis and based on the result you get from SPSS, you have to interpret the result and say what those
results mean. Use the write-up samples in the lecture slides but please don’t copy and paste. If you go to the methodology section of different quantitative
articles, you would find various ways to report the findings.
Important notes:
You have to include all of the SPSS output as an appendix to the report.
Reference list and these appendixes are not included in the word count.
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