INTRODUCTION
Business Case
Movie Theatre has observed a decrease in footfall
over last 3 months and the manager has called a
meeting to discuss the reasons for this decrease and
to improve the process wherever there is a problem.
In discussion, the issue of cleanliness caught the eye
of every member and agreed to improve the
cleanliness of the movie theatre and its nearby areas.
Business Statement
Movie Theatre has received a average feedback score
of 4.5 (out of 10 , 1 being lowest) in cleanliness since
last 3 months
Problem Statement
Due to complaints and poor customer rating, it
has been determined that cleanliness and
hygiene of the movie theater needs to be
improved.
OBJECTIVE
Improve overall cleanliness and sanitization
within the movie theater, therefore
improving customer reviews and sales.
HIGH LEVEL PROCESS MAP
- Identify problem areas to be cleaned (start)
- Determine correct tools/supplies needed
- Obtain supplies for cleaning
- Determine schedule for who will be cleaning and when.
- Implement new schedule with supplies
FINANCIAL IMPACT
FINANCIAL IMPACT OF THE PROJECT
PROPOSAL
Team has agreed to:
1.Install Commercial Hand Dryers at Each Wash Area (5 Nos) (Cost:
- $ 150 per pc)
2.Install Mist Sprayers at 20 locations in Movie Theatre Arena ($ 80
per pc)
3.Hire 2 additional cleaners ($ 500 per month per cleaner)
REVENUE GENERATION: The improvement in cleanliness will lead to
increase in footfall by 20% which in turn can increase the revenue by $
1800 per month.
Return on Investment and Payback Period
Note: Month 1 Expenses = $ 150 * 5 + $ 80 * 20 + $ 1000 = $
3300
PAYBACK PERIOD: The expenses can be covered by revenue in 3
months. Therefore, Payback Period is of 3 months
RETURN ON INVESTMENT (Revenue/Expenses): 5400/5300 = 1.02
Month
s
Expense
s
Cumulativ
e
Expenses
Revenue Cumulativ
e
Expenses
1 $ 3300 $3300 $ 1800 $ 1800
2 $ 1000 $4300 $ 1800 $3600
3 $ 1000 $ 5300 $ 1800 $ 5400
FOUR VOICES
VOICE OF THE BUSINESS
Customer footfall has decreased since
last 3 months
VOICE OF THE EMPLOYEE
Customers have raised their concerns
over the cleanliness of the area
VOICE OF THE CUSTOMER
There is a cleanliness issue at this
theatre, it doesn’t feel good here
VOICE OF THE PROCESS
There is a long gap of 3 hours in duty time
of two consecutive cleaners
SIPOC DIAGRAM
SUPPLIER INPUTS PROCESS OUTPUTS CUSTOMERS
Employees Customer
Feedbacks
CLEANLINESS
IMPROVEMEN
T
Higher
Ratings
Walk in Customers
Cleaners Employee
Feedbacks
Higher
Footfall
People living in
nearby localities
Owner Cleaning
Equipment
Higher
Sales/
Attendance
Customers
recommended by
others
Vendor
Cleaning
Products
Better
sanitization
Customers looking
for good reviews
CHARTER
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