Purpose: The purpose of this assessment is to help
learners identify elements of the strategic environment
that contribute to a firm’s commercial decisions and
demonstrate an understanding of the internal and external
forces that affect the strategic decisions of a firm
This assessment will also enable learners to reason and
draw links between concepts learned in the unit.
Description: This 1000-word report analyses a firm’s
internal and external environments through applying a
range of theoretical analytical frameworks.
Topics to be covered: Knowledge and skills from weeks 1
to 4, with emphasis on the identification of possible
strategic issues for a firm and the application of basic
strategy analysis to its market
Extent of Research Required: The extent of research
required for this assessment is significant as it will need
that you research target organsiations and identify, though
academic literature an
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