09 Dominos – Lets stop for a moment and consider what an amazing feat Dominos has accomplished in the last nine years. Back in 2009, Dominos was a distant No. 2 in the pizza category, doing $3 billion in sales to Pizza Huts $5 billion. Its pizza, as Dominos own executives admitted, sucked. Brand momentum was nowhere to be found. But then the company, led by CEO J. Patrick Doyle and CMO Russell Weiner, launched its now-infamous attack on its own recipe, reformulating its core product and promising customers a better experience. The ploy worked and then some; less than a decade later, Dominos has overcome Pizza Hut as the largest pizza brand in the U.S. Perhaps content with this last great achievement, Doyle stepped down from the CEO position in June. 10 Pizza Hut – Second fiddle is an unfamiliar position for Pizza Hut. But for the first time in the QSR 50s history, thats where it finds itself in the pizza category, looking up at Dominos. The good news for Pizza Hut is that the slump that got it hereincluding five consecutive quarters of declining sales leading up to 2017s third quartercould be over. Sales are slowly starting to come around, and the brand is attracting customers again with a reenergized digital ordering platform, new value dealslike its $5.99 medium two-topping pizza dealand even a beer-delivery program that is slowly rolling out. -Sam Oches, The QSR 50 – Inside the numbers driving the industrys biggest brands. QSR Magazine, August 2018 Read additional articles and see videos on Blackboard before answering. 1. How did Dominos innovate to improve its performance? 2. Pizza Hut did a huge menu makeover in 2014-15 that was not successful. How did Dominos innovations succeed and Pizza Huts fail? 3. According to the industry life cycle model, in what stage is the delivery pizza industry? What innovations can you think of for the pizza delivery industry? Driver-less delivery? Theyre already working on it. See article and videos provided. I will attach additional material https://www.youtube.com/watch?v=AH5R56jILag&feature=youtu.be https://www.thestreet.com/story/14018511/1/domino-s-pizza-continues-to-dominate-share-spike-on-q4-earnings-beat.html https://www.fastcompany.com/3038752/inside-pizza-huts-saucy-rebranding https://www.businessinsider.com/pizza-huts-attempt-to-be-gourmet-flopped-2015-3 https://www.businessinsider.com/pizza-huts-attempt-to-be-gourmet-flopped-2015-3 https://farmingdale.open.suny.edu/bbcswebdav/pid-897491-dt-content-rid-11674376_1/courses/201902-BUS409W-JW1-25029/Pizza%20Delivery%20Gears%20Up%20for%20a%20Driverless%20Era%20-%20WSJ.pdf
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