Analyse the unique value proposition of an innovation using a specific firm/company
example. Detail the innovation’s benefits that differentiate its value offering from the
customer / end-user perspective; the demand side of the value proposition.
2. Distinguish and discuss the innovation type (incremental ……………radical).
3. How does the innovation offer unique / or superior value over indirect or direct competitive
offerings? Consider substitution threats to the innovation that may diminish the SCA.
4. How may the value proposition be explored and applied further to enhance a competitive
position or competitive advantage for the innovative company? What do you consider may
be the next innovation by the firm you have chosen?
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