SoftEx Corporation is a software and development company that focusses its product-line on providing analytical tools and information for businesses. Their products are particularly designed to import external (market) data sources and compare against internal data sources to allow companies to design a wholistic view of their datasets being evaluated. SoftEx’s customers include global automobile manufacturers, large retail franchises, oil and gas companies, and a few group hospitals. SoftEx’s current offering catalog contains a collection of tools that are not industry-specific, however its products are generally most useful for companies that operate in multiple markets and countries. In this section of this assessment report, we will be leveraging Porter’s Five Forces as an analytical model for assessing SoftEx’s position in its market.
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