This assessment requires students to focus on the key

This assessment requires students to focus on the key learning
outcomes from their MKT101A studies and how they apply to real
marketing initiatives.

1. The starting point for each Reflective Journal Entry will be a
   description of the marketing initiative (using visuals were possible)

• the who, what when, where, and how – see below as to how
  students might source these

1. Then students are to reflect on the 2 advantages and 2
   disadvantages of the marketing initiative (ie what worked and what
   did not)
2. Students are to then link the initiative to the respective/appropriate
   contemporary marketing issue, being sure to explain why it
   considered to the the case
3. Finally, students are to provide 2 key insights that they acquired
   through studying this contemporary marketing issue
   There is no set “look” to a Reflective Journal. Essentially the structure
   and form will be what works best for each student but is considered to
   be more report like than essay formatted. Hence, students should
   avoid lengthy chucky paragraphs of narrative in favour of the use of
   sub-headings, tables, and bullet points. This formatting is encouraged
   as it will reduce the wordiness and increase the “readability” of the
   work.
   As Marketing is a very visual discipline, it expected that there will
   be extensive visuals and images from the marketing initiative
   used to support and provide evidence for claims made.
   The Reflective Journal must show evidence of a strong investigation
   where all facts, claims and statements are well supported by evidence
   from either industry/marketing practice and/or relevant marketing
   theoretical principles.
   Students are to cite a minimum of 4 references (for a pass)– these
   should be sourced from academic text, journal articles, trade
   publications, industry research documents and referenced according
   to the ICMS style guide (Including a correctly constructed Reference
   List and accompanying in-report citations).

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