Software is traditionally sold as a licence to use with renewable annual fees. The client may choose to install their copy of the software in-house. We also offer it as software as a service (SaaS) from a cloud provider – Amazon, Azure, etc. Organisations rarely own software unless they pay to have a bespoke solution build for them.
We, the Cognitive Software Group (CSG), are looking to commence marketing our software globally later this year. That is why we are seeking an IMP.
CSG believes that there is a strong international market for our products.
It is quite possible that different regions may have different applications for our software. Students therefore, may choose to focus globally in preparing their IMP or they may focus on a region if its market characteristics or opportunities are unique in some way.
B2B
Optionally, consider how CSG ‘s products might be bundled with other AI products as a collective offering to the market or a mark
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