Using college students as the market segment, describe the most relevant reference group(s) and indicate the probable degree of influence on decisions for each of the following: a) Brand of toothpaste: friends, roommates = Low b) Purchase of hybrid car: co-workers, friends = High c) Purchase of breakfast cereal: family, roommates = Low (if for own use) to High (if group use) d) Becoming a vegetarian: roommates, friends, family = Moderate
The post describe the most relevant reference group(s) and indicate the probable degree of influence on decisions for each of the following appeared first on Best Custom Essay Writing Services | EssayBureau.com.
