describe the most relevant reference group(s) and indicate the probable degree of influence on decisions for each of the following

Using college students as the market segment, describe the most relevant reference group(s) and indicate the probable degree of influence on decisions for each of the following:  a) Brand of toothpaste: friends, roommates = Low  b) Purchase of hybrid car: co-workers, friends = High  c) Purchase of breakfast cereal: family, roommates = Low (if for own use) to High (if group use)  d) Becoming a vegetarian: roommates, friends, family = Moderate

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