Nature of the opportunity Defining the problem

Table of Content
• Introduction
• Nature of the opportunity
• Defining the problem
• Problem solving processes
• Market estimate
• Technology adoption
• Appropriability
• Bussniess model characteristics
• The bussniess canves
• Team overveiw
• Next step
Introduction to the Idea
• Problem Statement
Patients find it hard to buy their medication from the pharmacies without
waiting for some time, which is an issue, especially for the elderly and people
with determination and special needs.
• Solution to the Problem
– Easy and effective way to help deliver the medication to the client’s
doorstep for the specified location with a quick and easy to use App.
– A platform and smart application
– Use of artificial intelligence
– Personal home delivery
Nature of the Opportunity
• Market Pull: The market demands for a new product. Designers get to work to
develop it.
• Technology Push: The technology exists. New products can be developed
based on this. For example social media are great ways of launching new
products.
Our service is the result of market pull as it introduces a new idea to solve a problem
in the pharmaceutical industry.
Defining the Problem
Root Cause of the Problem:

1. Poor planning and marketing costs.
2. The cause of habit.
3. The market share is driven by big pharmacies.
   • What : There are poor relations between customers and pharmacies.
   • Who : The owners are responsible for poor planning.
   • Where: Pharmacy retailers in UAE.
   • When : Present for a long time especially during pandemics like COVID-19.
   • Why : the market share is driven by big pharmacies.
   Problem Definition Statement :
   Due to the COVID-19 pandemic and for the safety of customers and patients, a
   smart way of selling pharmaceutical product should be available instead of
   customers waiting in line. This will lead to customer satisfaction, convenience, and
   enhance the relationship between the customer and the pharmaceutical sector.
   Problem Solving Process
   Size of the Problem:
   • People and region: citizens and residents in UAE.
   Priority to Solve the Problem:
   • The presence of the platform will save time.
   • Marketing techniques will help to achieve customer satisfaction and regain the customer-pharmacy
   relationship.
   Why People will Spend Money to Get this Service?
   • Easily accessible and budget-friendly.
   • Saves time
   Has Anyone Tried to Solve the Problem in the Region?
   • Many companies the help of the government.
   • Talabat and other online companies are providing delivery services for cosmetics and over-the-counter
   medicines.
   • Some pharmacies provide the delivery service with a minimum charge while
   • few hospitals provide such a service if the patient will collect from their pharmacy.
   ● Targeted customers:
4. Patients all over UAE
5. Elders and people with determination
6. Parents ( baby products)
   • Opportunities and trends of customer
   ➢ The need of evolution and development in this sector
   ➢ Save of time and the insurance of availability
   ➢ Increase comfort and make the process more convenient
   ➢ No direct contact by using a platform and avoid COVID 19
   ➢ latest innovation will help to make the customers satisfy
   • Customer pain points are specific problems the prospective customer are experiencing
   In the marketplace.
    Major category the project are trying to deal with
   a) Productivity pain
   b) process pain
   c) Support pain
   Market Estimate
   Technology Adoption/Roger’s Model
   • Adoption: change in someone’s behavior or attitude
   • Smart method to get the service and the product by using application
   platform.
   • Target customers include the elderly who are considered laggards as they
   tend to stick by tradition and are skeptical of change.
   • Innovation entails collecting data to understand the need of each customer.
   • Partnership with health insurances and pharmaceutical suppliers: to find
   data.
   • Our service is within the Early Majority .
   Appropriability/Teece Model
   • Teece model helps understand
   profitability
   • Complementary assets required:
   is necessary and is tightly held
   and important (health insurance
   data base , supplier data base,
   delivery company)
   • The imitability is moderate: the
   need of agreement from other
   parties is needed. So it is likely to
   be low.
   • The business can enter the market
   and compete since this kind of
   innovation has not been
   established yet in the region.
   • Our service will be in the ‘Block’
   and ‘team up’ strategy
   As having approval from the health
   insurances (daman) and the
   ministry of health is hard process.
   Business Model Characteristics
   • Revenue generation : annual subscription of SEHA on the license of
   the app and a separate cost of the advertisement in the app.
   • Revenue generation: from customers of the product and not by the
   users.
   The Business Canvas
   E-PHARMACY
   Revenue stream.

• Registration fee
• Percent from product price.
• Adds.
• Cross sales
  Cost Structure.
• Head office rent.
• Platform development.
• Salaries.
• Delivery companies.
  Key resources
• Digital platform.
• All UAE medicine
  inventory.
• Brand image
• Data analysis.
  Key Activities.
• Platform
  development.
• Communication
  agreement
  with SEHA & Daman.
• Meeting with
  suppliers & logistics
  key partners
• Delivery company.
• Investors.
• Payment processors.
• Pharmaceutical
  stores.
  Value
  proposition.
  Customer.
• Easy to use.
• Access to more
  cosmetic brands
• Call support
• Fast delivery
• Time saving
• Reduce the risk of
  waiting area
• price
  Suppliers
• Access to wide range
  of customers.
• Higher competition
  in pricing
• Crosse selling.
  Customer
  relation.
• Social media
• Customer support
• Review, rating and
  feedback
  Customer
  segment
• Older people
• People with
  termination.
• Patient with chronic
  dresses
• Pregnancy women
• Remote area
  patient.
• Mothers
  Channels
• Website
• Mobil app
• Word of mouth
• Social media
• Digital adds
• Media converge.
• Pharmacies stores.
  Team Overview
  Supply the names of each team member and the
  following:
  • Background experience and skills/credentials.
  – Years of experience, accomplishments, special
  abilities.
  • Also indicate how you have agreed on relative
  involvement, commitment and responsibilities.
  • Are there any gaps in your team? Any
  skills/experience that will need to be recruited into
  the business in future?
  Next Step
  • Meeting suppliers
  • Meeting with SEHA
  • Survey
  • Platform idea development
  • Adding key factor in the serves
  • Estimating budget
  • Structuring the role of each team
  member

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