This is an assessment for Operations Management. This individual research report is focused on ensuring that students are able to do quality research (peer reviewed articles (most important), textbook, reports, etc.) into the fast food industry. (Operations Management)
Students are expected to answer the following questions:
• Identify both established and emerging consumer value propositions within the
fast found industry.
• Provide a process map (or flowchart) of a fast food restaurant’s order fulfilment
process.
• Discuss the application of manufacturing excellence in fast food chains
• Review the relationship between service quality and profitability in the industry
• Describe the current and potential operational challenges faced by managers in
the fast food industry.
• Provide recommendations for improving the service operations of the fast food
restaurants.
Students research must be done by undertaking quality research (peer reviewed articles (most important), textbook, reports, etc.) in order to achieve high marks for the ‘Research Section’ of the marking criteria which is worth 45%.
• The assessment must be Harvard referenced, typed Arial 12 font, 1.5 spaced,
and delivered in the report structure highlighted above.
• It is recommend using no less than 7 references for the report with many to come
from peer reviewed journal articles.
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