You will prepare a written marketing plan of a public firm of your choice. The abstract for this plan is due during the second week. The one page abstract should identify: (1) the name of the firm, (2) a short description of the firms purpose, (3) reasons why you chose to prepare a marketing plan for this firm, and (4) key issues the firm is currently experiencing. This assignment is individual. The written project must be professional in its composition. The plan will be graded on its content as well as proper grammar, logical construction, and organization. You should use as many sources as necessary to prepare your plan fully. Sources include: annual reports, journal articles, newspaper articles, conversations with key employees of the firm, Internet articles, and other materials found via your library search. An outline for you to follow will be provided
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