create a product (either a good or service) that is not currently in the market and bring it to market.- describe and discuss your product- why and how are you going to bring your product to marketrequired items to include:- demand for product what and how to measure target market+ your customer demographics+ based upon the tastes and preferences of your customer demographic – are you filling a gap or challenging an existing product? in what ways?+ normal or inferior product – response to micro, macro conditions+ global and/or domestic target market, why?+ current available substitute?+ establish how you know they are substitute+ any complements to your product?+ what is their market impact on your product?+ expectations of future demand changes – global market changing? domestic macro conditions (jobs)? market environment (more or less competitive, why?)- supply of your product – all stages+ financing – traditional, crowd financing? why?+describe possible terms of funding?+ government protection – apply for patents, copyrights, licenses?+ production – what resources will you need? (labor, physical capital, natural resources)+ where will you source each? (supply chain)+ transportation – mode? why choice?+ distribution – channels, new or existing? describe why?+ testing – quality control, government regulation – compliance costs, specific to small businesses and your product, health regulations, agencies?+ marketing – how, where, importance+ taxes – what taxes will your business be subject to?- market environment+ ease of entry? barriers? mote?+ competitive strategies?+ potential competitors possible responses to your entry?- must be 1000 words or less in total
create a product (either a good or service) that is not curre
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