Provide a brief summary of the article and discuss how it connects to a few of the marketing course topics listed below.

Article:

What customers need to hear from you during the COVID crisis.

Provide a brief summary of the article and discuss how it connects to a few of the marketing course topics listed below.

Conclude by posing a question to stimulate discussion on the topic addressed in the article.

Marketing course topics:

Customer value proposition, marketing segmentation/targeting, brand strategy, marketing communications, channel strategy, pricing strategy, etc.

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