MKT361: Business To Business Marketing Describe the major considerations for the company that affect market entry decisions. Pointers you may refer to: Describe country/region then talk about major considerations Choose the relevant factors Marco: environment, economy, political situation, cultural Micro: key segments, market size, competitors, product acceptance Can look at one specific country or region as a whole Company considerations: attitudes, transaction costs Not about whether wanna enter a specific country eg.indo or where it’s about what are the considerations