Question 1
Research on the World Aviation Festival 2021 and answer the following questions:
(a) Describe the marketing mix strategy of the event:
(i) Product
(ii) Price
(iii) Promotion
(iv) Place
(b) Analyse and explain how each element of the marketing mix strategy could contribute to the success of the event:
(i) Product
(ii) Price
(iii) Promotion
(iv) Place
(c) Describe and discuss the sponsorship plan for the event. Discussions should include the attractiveness of sponsorship assets, sponsorship tiers/levels and benefits, and the sponsorship approach used by the organiser.
