Question 1
You have been instructed by the founder of Ototo to study the likely thinking process behind HP Sprocket’s New Product Development approach.
(a)Debate the likely HP Inc.’s risk uncertainty strategy when they introduced the HP Sprocket in 2016.
(10 marks)
(b)Illustrate the likely level of HP Inc.’s level of profit from the HP Sprocket based on the company’s competency. You should provide the sources of your research.
(8 marks)
Word limit for the whole of question 1 is 600 words.
Question 2
You are also required to consider the possibility of creating a service aspect to this business and the technology management to make this business unit work.
(a)Appraise a Business Opportunity Case for your client’s foray into the Portable Instant Printer based on the Zink Technology, Current Competitors and their existing products, and Customers’ Behaviour. You are required to indicate the sources of your research.
(20 marks)
(b)Discuss a service innovation that Ototo can introduce on top of providing the new printer. You are to provide the source of service innovation that has helped to develop your new service innovation recommendation.
(10 marks)
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ECA – July Semester 2021
(c)Develop the Profit Model Innovation that Ototo can employ based on the answer developed in Q2(b).
(5 marks)
(d)Prepare the model of technology transfer that Ototo can employ to introduce the Zink technology into the company.
(5 marks)
Word limit for the whole of question 2 is 1,400 words.
Question 3
Analyse the likely growth share of the proposed Ototo’s Instant Mobile Printer (based on your answers from Question 2) to develop the final recommendation to be made to Ototo’s founder. (7 marks)
Word limit for the whole of question 3 is 300 words.
SECTION B (Total 25 marks)
Prepare a video recording of the presentation of at least 3 minutes but not exceeding 6 minutes. Assuming the video will be viewed by the Ototo founder, it should present a summary on your answers to the Question 2 and Question 3 found in Section A. There are two methods for ECA video assignment submission; either Record Media or Upload Media. For Upload Media, please note that your file size should be no more than 500MB and the format is in .mp4.
(25 marks)
SECTION C (Total 10 marks)
Prepare a set of PowerPoint presentation slides upon which the video presentation is based.
Please note that the PowerPoint must be converted to PDF before submission to Canvas.
(10 marks)
