This assignment gives you the opportunity to prepare a business plan for a firm of your choice. You need to elaborate a thorough decision-making framework and to provide a report. You are required to write a formal business report that covers the assessments tasks set out below. The individual performance and grading are according to BSBI’s grading criteria where additional marks will be awarded for possible connection of your answers. Assignment Tasks (weights in brackets): Discuss the nature of Information required at different stages in formulation of a business plan/project report. [Weight: 25%]

Introduction:

This assignment gives you the opportunity to prepare a business plan for a firm of your choice.

You need to elaborate a thorough decision-making framework and to provide a report.

You are required to write a formal business report that covers the assessments tasks set out below. The individual performance and grading are according to BSBI’s grading criteria where additional marks will be awarded for possible connection of your answers.

Assignment Tasks (weights in brackets):

  1. Discuss the nature of Information required at different stages in formulation of a business plan/project report.

[Weight: 25%]

  1. Critically highlight the common errors noticed in project formulation and ways to avoid them.

[Weight: 25%]

  1. You are starting a small manufacturing unit; give an outline of your business plan.

[Weight: 50%]

Learning Outcomes:

LO1 Critically evaluate and analyze the concepts of Business environment analysis (LO1)
LO2 Analyze and synthesize the element of the industry background (LO2)
LO3 Critically enhance to the market analysis (LO3)
LO4 Evaluate the use of Strategic Planning for running a business (LO4)

Assessment Criteria: Weighting 100%

Written Report: 3,000 words

GUIDANCE ON ASSESSMENT

All materials must be properly referenced under Harvard conventions. The length required is 3,000 words with tasks equally weighted. The writing style should be formal academic / report writing style with in-text referencing to support your comments and observations. Originality, quality of argument and good structure are required. The report should demonstrate sound understanding and ability to apply knowledge and theory in subject context with additional marks being awarded for juxtaposition and insight of issues.

2 Grading Criteria

Grading 70%+100 60-69% 50-59% 0 -49% Fail
 
Criteria        
Generic skills: Comprehensive and Well-structured Good report in most Very poor report
communication and correctly structured report which follows aspects but suffers which is incorrectly
presentation. assessment. Style appropriate format from variations in structured and
  of writing is very but some aspects of quality and the contains major errors
  fluent and develops layout and layout contains and omissions. Style
  a coherent and referencing could some inadequacies. of writing is
  logical argument. be improved. Style Style of writing is descriptive, lacks
  Excellent of writing is fairly satisfactory. coherence and
  referencing. fluent. Good Referencing needs fluency. Poor
    referencing. improving. referencing.
Knowledge & Demonstrates Wide range of Good range of Very poor range of
Understanding excellent knowledge knowledge knowledge knowledge, research
  of theory and demonstrated and demonstrated but and interpretation of
  provides critical evidence of good with some room for information that is
  theoretical understanding of improvement. Some subjective and lacks
  underpinning. Very the topic. understanding conceptual
  good interpretations Ability to interpret displayed of the coherence.  There is
  and summarising of and summarise topic. no clear identification,
  main themes. succinctly. Summary and understanding or
      interpretation are interpretation of main
      satisfactory. themes.
Analysis Excellent use of Very good use of Use of theory and Very poor use of
  theoretical and the theoretical and concepts limited in theory and very little
  conceptual models conceptual models scope and depth but application of core
  to guide analysis with good critical relevant. Application concepts.
  linked with a critical discussion.  Has could be improved Very little or limited
  discussion of main applied a range of and there is a analysis and
  themes. analytical skills with tendency towards evaluation in relation
  Has demonstrated greater description rather to fundamental
  an ability to independence and than application of principles and
  discriminate in the understanding of concepts. business practise.
  use of more more abstract data    
  abstract concepts or concepts.    
  and techniques.      
Application of Logical presentation Very good account Good account of Very poor account of
relevant theory to of themes with of main themes with main themes with main themes with
business concepts appropriate sound application. some attempt at little or no application
  examples being Good attempt at application. Limited between models and
  demonstrated. applying models to evidence of argument.
  Models have been the argument. Fairly synthesis.  
  clearly applied to good attempt at    
  the argument. synthesising the    
    salient points.    

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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