Glocalization
Write a paper about “Glocalizing Public Relations.” Identify one corporation located outside the US that has modified its products and marketing strategies to local tastes to satisfy consumers’ needs.
In your paper, include the following information:
A definition of the term “glocalization.”
Your own interpretation of this term. Explain this term using your own words
Provide background information about the company
Provide 5-7 strategies that demonstrate how the company globalized its practices to meet the local needs
Add 3-4 strategies of your own to demonstrate your understanding of this concept.
Your paper should adhere to these standards:
Be three to four pages in length, not including the title or reference pages. A page is about 300 words.
Integrate concepts from the readings and module content
Include at least three academic references, including one peer-reviewed article, preferably from the CSU Global library.
Follow the CSU Global Writing Center (Links to an external site.).
Review the Module 5 Critical Thinking Rubric for full details on how you will be graded on this assignment. Use the electronic resource guide, included to support your efforts.