Select one of your favorite brands. Discuss how you would use social media marketing to drive traffic to your other IMC elements in an integrated campaign.

Select one of your favorite brands. Discuss how you would use social media marketing to drive traffic to your other IMC elements in an integrated campaign. What do you consider to be some of the more effective techniques mentioned with the successful social media campaigns mentioned in chapter 15?

Refer to the ad for DIRECTV’s satellite system (see Figure 15.3 in Chapter 15) Assume the manufacturer of this product chose to use direct mail to sell the product in addition to advertising it in magazines. Explain how you, as a chief marketing officer (or brand manager) for this company, would acquire the mailing list. What characteristics of businesses would you select in generating the list? Be specific.