Analyze a business situation where eCommerce methods are being applied to improve business results. Select a business sector of interest to you such as music, books, finance, consulting, etc. and summarize the business situation. This could be a business situation in the past which was improved by implementing a successful eCommerce project. Pay attention to metrics, such as sales growth or profitability or market share, and use a simple Excel spreadsheet to present the before and after results of implementing eCommerce methods. You can identify such eCommerce business projects by researching in The Wall Street Journal (https://www.wsj.com/) or The Economist(https://www.economist.com/) or selecting an example from the text book (Electronic Commerce 12th Edition by Gary Schneider) and doing additional research.
The overall format for the final eCommerce analysis should include the following:
- An Overview and Executive Summary
- Supply Chain Management & Operations
- Marketing Plan (Product Positioning Statements & Public Relations Strategies)
- Legal, Regulatory, & Ethical Strategies
- A minimum of 5 citations from the text (can work on that if no access to last 3 edition of the book; google also provides free preview of the book, just need 5 citations from some useful part). Additional citations from outside sources are encouraged (minimum of 3 sources in all).