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MORE ADVANCED STATISTICAL MEASURES Assignment Overview Please read the following research paper (available in Tdent’s e-library):Venkatesh, F. & Davis, F. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management Science, 36(2), 186-204. Retrieved from the Trident Online Library.

MORE ADVANCED STATISTICAL MEASURES
Assignment Overview
Please read the following research paper (available in Tdent’s e-library):

Venkatesh, F. & Davis, F. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management Science, 36(2), 186-204. Retrieved from the Trident Online Library.

Case Assignment
Based on the above information, write a paper addressing the following issues:
1.         What are the key research questions in this study? Summarize the key findings in this paper.
2.         What is the sample used in this study? What is the population targeted by this study? Can we generalize from the sample to the population?
3.         Describe key statistics in this study. Does the study describe parameters? Explain.
4.         Explain the process for validating the survey instrument.
Please organize your paper in a scholarly way. Add section titles when necessary. Explain your logic, and when appropriate, use external sources and use proper citations. Conclude your report with a paragraph or so evaluating the entire exercise in terms of what you have learned and your reflections on the topic.
The paper is usually between 5 and 12 pages long. ( 7 Pges)
Assignment Expectations
1.         Student understands the key research questions in this paper.
2.         Student is able to understand and identify the following research-related concepts: samples, populations, parameters and statistics; confidence intervals and types of error in inference.
3.         Student answers the questions with clarity, depth, and critical thinking.
4.         Completeness and coherence: Chain of thought is easy to follow.
5.         Student uses relevant evidence and additional papers/resources to support the propositions.
6.         Paper is clearly written with appropriate format. Reference list is complete. Citation is properly done.

MORE ADVANCED STATISTICAL MEASURES
Required Reading
On parameters and statistics and populations and samples:
1.         http://statistics.about.com/od/Glossary/a/What-Is-The-Difference-Between-A-Parameter-And-A-Statistic.htm
2.         http://www.youtube.com/watch?v=SPnK-e1u01Y
On differences between sample and sampling distribution:
1.         http://www.psychstat.missouristate.edu/introbook/sbk19.htm
On confidence intervals:
1.         http://www.youtube.com/watch?v=R2vhjC5qCQk
2.         http://onlinestatbook.com/lms/estimation/confidence.html
3.         http://onlinestatbook.com/lms/estimation/mean.html
4.         http://onlinestatbook.com/lms/estimation/confidenceM.html
5.         http://onlinestatbook.com/lms/estimation/proportion_ci.html
6.         http://onlinestatbook.com/lms/estimation/proportion_ciM.html
On Type I and Type II errors:
1.         http://statistics.about.com/od/Inferential-Statistics/a/Type-I-And-Type-II-Errors.htm
Optional Reading
http://www.unc.edu/~nielsen/soci708/mod5/soci708mod5.pdf
http://www.itl.nist.gov/div898/handbook/prc/section1/prc14.htm

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