Develop a Brand-Building sales promotion for Jersey Mike’s.
Prepare a brand-building Strategic Sales Promotion for Jersey Mike’s Subs using the criteria below. Brand-building means the promotion should not only help drive sales, but also help align with the brand position, not simply use discounting or price-off in a way that might actually damage the brand. Your promotion should strategically apply elements of persuasion as discussed week 2.
| Points |
Component of assignment |
| 0 ———— 10 |
Word-processed, spelling and grammar-checked, graphics and / or tables, indexed. Paper 2-3 pages in length. Paper turned in time through Canvas with name in the file name of the document. |
| 0 ———— 20 |
Marketing Situation and Challenges put in clear context. State your goals in terms of the categories in table 16.1 in the chapter on Sampling and Couponing. (References Shimp 8th edition) |
| 0 ———— 20 |
Restate your brand positioning statement from your discussion post. Tweak the positioning here. |
| 0 ———— 25 |
Describe a consumer sales promotion that aligns with your brand positioning statement. You can elaborate on any of the tactics used in Chapters 16 or 17, i.e. sampling, premiums, couponing, on-pack offers, etc. You should describe elements of persuasion you are applying. |
| 0 ———— 25 |
Define the role of price discounting in your promotion.
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