| ASSESSMENT 3 – Portfolio | ||
| Subject Code and Title | MED201 Menu Engineering and Design | |
| Assessment | Portfolio | |
| Individual/Group | Individual | |
| Length | 800 words | |
| Learning Outcomes | c) Analyse a variety of menus to determine customer requirements, current trends, marketing strategies, and nutritional content
d) Plan and design a balanced menu for a current commercial establishment |
|
| Submission | By 11:55pm AEST/AEDT Sunday of Module 5 (week 10) | |
| Weighting | 20% | |
| Total Marks | 20 marks | |
Context:
When developing a menu it is critical to consider the essential and social needs of your customer, and accurately predict what the customer is likely to buy, and how much they are willing to spend. Analysis of competition to determine customer requirements, current trends, and marketing strategies is essential when planning and developing menus.
Designing a menu that meets customer’s requirements has to be balanced with portioning and costing products to remain financially viable. Furthermore, it is essential for culinary professionals to have an understanding of the legislative requirements and principles required when preparing menus for people with special dietary needs for health, lifestyle or cultural reasons.
This assessment is broken down into two (2) parts. It requires students to conduct a competitor analysis on a variety of menus to determine customer requirements, current industry trends, marketing strategies and consumer’s nutritional needs.
To finish, students are required to plan and design a balanced menu for a commercial establishment that meets their customer requirements, and considers costing of the products to ensure the establishment is profitable.
Students will be assessed on their ability to effectively analyse a variety of menus and incorporate their research into the development and design of a balanced and contemporary menu.
Instructions:
This assessment is broken down in two (2) parts.
Part A (400 words): Competitor analysis
Conduct an analysis of competitor’s menus to determine customer requirements, trends, marketing strategies and nutritional needs:
- Research six (6) current restaurant venues and their menus, and analyse the differences and similarities in their menu choices. Focus on current trends including the increasing need for special dietary dishes and the government and customer driven need to display nutritional content, allergens and kilojoules.
- Choose three (3) significant marketing strategies that are currently being used in the restaurant and catering industry.
- Describe each of your chosen strategies and the impact they are having on customer engagement and growth across the industry; consider special diets and any negative impacts.
- Discuss how these strategies are influencing customer choices and how you feel they will subsequently change food businesses as a whole.
Part B (400 words): Plan and design a balanced menu
- Create a menu consisting of fifteen dishes for your chosen establishment in Assessment 1. The menu must be balanced in texture, flavour, colour, temperature, varied cookery methods and presentation. The menu must also be presented in a contemporary menu format.
- Consider the use of menu engineering when designing and pricing menu items to ensure profitability.
- Provide an overview of your chosen menu and reasons for your choice of menu, discuss: space, workflow, equipment, staff, target customers and their disposable income and average spend required to cover fixed costs of rent, utilities and wages.
- Categorise your ingredient list from your menu and research suppliers that will be able to supply those products to you. Consider location, delivery times, frequency, minimum orders and food safety certifications required.
- Prepare recipe costing’s for five (5) dishes of your choice and list the recommended selling price for each one.
It is important to note.
- A minimum of two (2) academic (books & peer-reviewed journal articles) & two (2) other sources (newspaper article, trade publications, websites, etc.) must be used.
These should be referenced in the APA style, both in-text and in a reference list.
References to ‘Wikipedia’ or similar unsubstantiated sources will not be accepted.
- Any detection of plagiarism will lead to an immediate fail grade in the task, and possible exclusion from the subject.
- Extensions cannot be granted by the lecturer after the submission date. In the event of serious illness or unusual circumstances, a student may apply for Special Consideration in accordance with the rules and regulations governing this application, but it is important that such requests be made as soon as the circumstance is known.
Submission Instructions:
Ø Submit via the Assessment link in the main navigation menu in MED201 Menu Engineering and Design. The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
Learning Rubric: MED201 Menu Engineering and Design -Assessment 3 Brief – Case Analysis / Business Report
| Assessment Attributes | Fail
(0-49%) |
Pass (50-64%) | Credit (64-74%) | Distinction (75-84%) | High Distinction (85-100%) |
| Content & purpose
30% |
Fails to address the issues or addressed it/them only marginally
Is considerably shorter than required minimum length Lack of appropriate content |
Demonstrates a basic understanding of the issues and a capacity to relate to context
Is appropriate in length and covers topic according to assessment criteria |
Demonstrates a sound understanding of the issues and a capacity to relate them and apply them to experience and practice
Demonstrates ability to be critical, evaluative and make judgements |
Demonstrates a comprehensive understanding of issues and a capacity to relate to wider context.
Demonstrates clarity in argument through succinct and skilled writing |
Demonstrate superior execution of assessment tasks
Initiative and originality in the approach to content and purpose
|
| Knowledge & understanding
40% |
Does not display a clear understanding of the requirements of the chosen topic. Discussion is not supported by clear & relevant examples. | Displays limited understanding of the requirements of the chosen topic. Discussion is supported by a limited number of relevant examples.
|
Displays good understanding of the requirements of the chosen topic. Discussion supported by several relevant examples.
|
Displays a highly developed understanding of the requirements of the chosen topic. Discussion is supported by a number of detailed & relevant examples.
|
Displays a superior understanding of the requirements of the chosen topic. Discussion is supported by a number of high quality examples.
|
| Structure
10% |
Discussion points do not flow smoothly or logically, no connection between ideas.
Paragraphs not used or lack structure.
|
Minimal structure evident however discussion points loosely connected. Limited use of paragraphs.
|
Good structure evident with some discussion points presented in a logical order. Paragraph structure used throughout.
|
Good structure evident with most discussion points presented in a clear and logical order. All paragraph are well organised.
|
Excellent structure evident with all discussion points presented in a clear & logical order. Paragraphs well defined and organised to a high quality. |
MED201 Assessment 3 – Case Analysis V1.0 July 2017 Page 4 of 5
| Assessment Attributes | Fail
(0-49%) |
Pass (50-64%) | Credit (64-74%) | Distinction (75-84%) | High Distinction (85-100%) |
| Research & referencing
10% |
No evidence of research. No academic sources used. Sources of information not referenced using the APA style.
|
Limited evidence of research. Minimal academic sources used. Many errors in APA referencing style formatting.
|
Some evidence of research. Limited academic sources used. Few errors in APA referencing style formatting.
|
Clear evidence of research. Several quality academic sources used. One or two errors in APA referencing style formatting.
|
Evidence of in-depth research. Many high quality academic sources used. No errors in APA referencing style formatting.
|
| Format & Presentation
10% |
Many spelling mistakes and/or grammatical errors.
|
A number of spelling mistakes and/or grammatical errors.
|
A couple of spelling mistakes and/or grammatical errors.
|
Minimal spelling mistakes and/or grammatical errors.
|
No spelling mistakes or and/or grammatical errors.
|
MED201 Assessment 3 – Case Analysis V1.0 July 2017 Page 5 of 5