We identified and discussed the stages in the consumer decision process. Think of a significant purchase that you have mad

We identified and discussed the stages in the consumer decision process. Think of a significant purchase that you have made recently, and in 200+ words, outline your progression through the decision process using Exhibit 5-8 on page 130. Discuss the factors (economic needs, psychological variables, social influences, culture & ethnicity, and purchase situation) fueling your movement from need awareness to problem solving, purchase and post-purchase evaluation. Conclude by indicating whether your experience with the product has been positive, and how that would affect your decision process in a similar situation in the future.