6494You will use the Truth campaign website to address some of the questions you were asked to consider at the beginning of the week: http://www.thetruth.com/ (Links to an external site.)
Using your chapter as well as thetruth.com (Links to an external site.), address the following questions. You may use a Q&A type layout for your post this week (i.e., post the question, then provide your answer).
What do you think is the overall health objective(s)? (identify at least one)
What do you think is the campaigns objective? (identify at least one)
Who is the target audience(s)? (identify at least one)
Is the audience segmented? If so, how?
What channels are being used?
What messages can you identify? (at least one)
How are messages disseminated?
What theories do you think are being used within their campaign?
How would this align with the social ecological model?