Management 449 Group Project Paper Outline
Summary – Written last and a summary of your paper’s major points and findings. Are yours and your competitors deserving of the respective positions and reputations or are they artifacts of a previous era? What will the future hold?
Introduction – Define your Industry or sub-industry and the two top competitors (you and your largest rivals) you will be comparing and contrasting. Describe how this industry grew up, if these two companies have always been the leaders. Include any major changes in the past 10 years.
Body – Describe the overall world market and the two or three global regional markets that comprise about 75% of the total. Describe the two top competitors in each – worldwide and by geographic region. Is there a regional competitor that could become a global competitor and displace any of the two and why? Besides the narrative, provide financial information that supports your position including market shares. This can be a presented in numbers, but supported by graphs or trend lines.
Analyze the respective managements (CEO, VPs and BOD) of the top competitors. Describe their priorities by order (customer or shareholder, employees, suppliers, and communities), each management’s beliefs, values, and the culture that each creates. Does the culture support the destination and strategy? Is the firm aligned? Do these vary by region? Have they managed the Five Forces well and have they left the company in a good or disadvantaged financial and competitive position? Support your answer.
What are the business models and supply chains for the industry and for each competitor? Are they similar? What are the Success Factors for the industry? Do the two competitors have any Critical or Key Success Factors (CSF or KSF)? Describe them and why do they provide an advantage? How were they developed or how did each firm (if appropriate) develop their competitive advantage. How do these competitive advantages show up in the market place? Higher price, buy more frequently, or buy larger quantities? Market Shares? Any regionalities?
Analyze your two competitors using the Seven-Tools and develop a SWOT for each. List each competitor’s strengths, weaknesses, opportunities, and threats. What are the obvious initiatives each should select? Are their visions, missions, and objectives still appropriate or should they be changed? What should those changes be to the respective visions, missions, and objectives? What should each competitor’s new destination and strategy be? How should each competitor adapt, make changes, and prepare to reach its new destination? How should they be initiated in the regional markets?
Conclusion – Overall, what does the future of the industry look like? Based on your suggested changes, what does the future look like for your two competitors?
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