You
have been asked to prepare a report on the future strategic
positioning of Nestle Australia Ltd. Areas you need to address
include:
1.
A brief overview of the nature and history of the firm together with
the firm’s current strategic priorities
2.
A detailed overview of the firm and its environment using the
Porter’s Five Forces Model
3.
Using Porter’s generic strategies, what strategy would you recommend
for the firm going forward? This recommendation should be detailed
and make specific reference to the firm’s product lines and
geographic segments.
4.
Potential financial and non-financial measures the firm could use to
evaluate the success of your recommended strategy. It is suggested
that you provide around five measures and these measures should be
clearly linked to the different components of your strategy
recommendation .
Using
APA referencing, this report must be supported by reference to a
range of relevant academic and other research sources.
Question2
–Product Mix and Tactical Decisions
Nestle
Australia Ltd produces Milo powders in a variety of tin and refill
bag sizes. The following discussion presents hypothetical information
in regards to the production of these products. This information
assumes that these product lines are manufactured on the same
production line:
Required:
1.Assuming
there are infinite machine hours, which product line should be the
focus of the manufacturing efforts? Why?
2.Assuming
that production was constrained by machine hours, which product line
should be the focus of the manufacturing efforts? Why?
3.Assume
that 55 million machine hours are available each year. How many of
each product line should be produced?
4.Assume
that the firm was considering ceasing production of the 730g refill
bag variety. The freed up machine hours from ceasing production of
730g refill bags will be devoted to the production of other Milo
varieties. On financial grounds, should the proposal be accepted?
Identify and discuss strategic and environmental considerations that
the firm should consider in the evaluation of this proposal
Ensure
that your answers for the above are discussed and supported by
relevant calculations/workings.
Question 3 – Linear
Programming
Nespresso manufactures a range of Original Coffee
Machines. The following presents hypothetical information in regards
to this line of products. The production manager would like your
assistance to identify the optimal production mix. Below is an
estimation of the costs to manufacture these products.
Required:
1.Using
Excel Solver, formulate a linear program to determine the optimal
production mix which ensures that the maximum contribution margin is
obtained.
2.Discuss
your results and suggest possible ways in which the firm could
improve their contribution margin in light of the Solver analysis.
Provide financial information to support your recommendations.
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