https://doi.org/10.1177/0008125618811931
California Management Review
2019, Vol. 61(2) 59–83
© The Regents of the
University of California 2018
Article reuse guidelines:
sagepub.com/journals-permissions
DOI: 10.1177/0008125618811931
journals.sagepub.com/home/cmr
59
Business Models
Artifcial Intelligence
as a Growth Engine for
Health Care Startups:
EmErging BusinEss modEls
Massimo Garbuio1 and Nidthida Lin2,3
SUMMARY
The future of health care may change dramatically as entrepreneurs offer solutions
that change how we prevent, diagnose, and cure health conditions, using artificial
intelligence (AI). This article provides a timely and critical analysis of AI-driven health
care startups and identifies emerging business model archetypes that entrepreneurs
from around the world are using to bring AI solutions to the marketplace. It identifies
areas of value creation for the application of AI in h
The post California Management Review appeared first on Assignment Freelancers.