Research a publicly traded company (PTC). – Give brief background
information (history of the firm). Research a publicly traded company
(PTC). – Give brief background information (history of the firm). –
Identify its current marketing strategies – Consider its marketing mix
(Product, Price, Place, Promotion). – Consider its approach to customer
acquisition/ retention (including segmentation, targeting, positioning).
– Consider its branding initiatives and new product development. –
conduct a competitive analysis (benchmarking) of its marketing strategy
with regards to its “nearest” competitor. – Identify possible areas of
concern or areas where the company could improve its makreting strategy,
techniques, goals, etc. (SWOT analysis, Porter’s five forces). –
Recommend solutions to these identified areas of concern and/or ways it
could improve it can strengthen what it is already does in order to
create or sustain a competitive advantage with regards to its marketing
strategy.
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