BCO6604— Customer Relationship Management T1
2020

Due
Date : Week10 or Week11
depending on presentation day

Presentation (20% of
assessment) & Short Paper (25% of assessment)

This is a major collaborative group-work assignment for the CRM unit
(group size will be 3-4 students). The customer relationship
management topic selected for the assignment will be in conjunction
with your workshop leader.

The topic chosen will form the basis of a professionally
written paper and presentation. Students can select topics
based on their own understanding and investigations of one issue
associated with digital marketing across a selected country. Some
suggested to

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