Objectives
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•Commitment, determination and Commitment, determination and perseveranceperseverance
•
•Drive to achieve and grow Drive to achieve and grow
•
•Opportunity orientation and goal Opportunity orientation and goal orientationorientation
•
•Initiative and personal Initiative and personal responsibilityresponsibility
•
•Persistent problem Persistent problem solvingsolving
•
•Realism and Realism and humourhumour
•
•Seeking Seeking feedbackfeedback
•
•Internal locus of Internal locus of controlcontrol
•
•Low need for status and Low need for status and powerpower
•
•Integrity and Integrity and reliabilityreliability
Characteristics of Change Agents
Characteristics of Change Agents
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•Convergence is at last beginning to Convergence is at last beginning to emergeemerge
•
•Examples : phoneExamples : phone–camera camera ––next next slideslide
•
•From product centred innovation to consumer coFrom product centred innovation to consumer co–creation creation ––the Open the Open Innovation / collaboration model Innovation / collaboration model 11
•
•Experience Space versus the Product Experience Space versus the Product SpaceSpace
•
•From supply chains to experience From supply chains to experience networksnetworks
1.
- PrahaladPrahalad, C.K., & , C.K., & RamaswamyRamaswamy, V. (2003), ‘The new frontier of experience innovation’, Sloan Management Review, Summer, 12, V. (2003), ‘The new frontier of experience innovation’, Sloan Management Review, Summer, 12–1818
The world is converging!
The world is converging!
E.g. Video camera / camera / mobile phone and camera
E.g. Video camera / camera / mobile phone and camera ––any others?any others?
Convergence in action!
Convergence in action!
Source: Tiki
Source: Tiki–toki.comtoki.com
What other examples can you think off where convergence has happened
What other examples can you think off where convergence has happened
•
•Two solutions coming together?Two solutions coming together?
•
•What else can you think of?What else can you think of?
•
•Why is this important?Why is this important?
•
•New innovations come to New innovations come to marketmarket
•
•Creativity in Creativity in actionaction
•
•New markets are New markets are createdcreated
•
•How How does this creativity happen?does this creativity happen?
What has happened here?
What has happened here?
Creative Tool
Creative Tool –Mind Mind MappingMapping
State a problem
State a problem e.g. e.g. Need Need to create a new solutionto create a new solution
New phone
New phone cameracamera
e.g..
e.g.. Reduce payReduce pay
Generate an
Generate an alternative solution alternative solution e.g. e.g. marketing marketing campaigncampaign
Pros:
Pros:
Easy to
Easy to implement implement ––immediate immediate resultsresults
Cons:
Cons:
New market
New market
Pros:
Pros:
Potential to
Potential to penetrate penetrate market, build market, build brandbrand
Cons:
Cons:
Expensive and
Expensive and uncertain resultsuncertain results
Creative Tool
Creative Tool –Brain StormingBrain Storming
themuse.com
themuse.com
Develop
Develop an idea an idea ––ask others to come up with different attributes, capture ask others to come up with different attributes, capture them. them.
Creative Tool
Creative Tool –Lead userLead user
Ref:
Ref: researchgate.comresearchgate.com
Identify a new product that may have followed the approach
Identify a new product that may have followed the approach
Creative Tool
Creative Tool –Visioning new ideasVisioning new ideas
Doterra.com
Doterra.com
What do you see when you see the above picture ?
What do you see when you see the above picture ? –Vision a new product, service offering etc. ?Vision a new product, service offering etc. ?
Creative Tool
Creative Tool –Six HatsSix Hats
Reference: cabre.co.uk
Reference: cabre.co.uk
Creative Tool
Creative Tool –SCAMPERSCAMPER
Substitute
Substitute –something with an existing product.something with an existing product.
Combine
Combine ––it with something else.it with something else.
Adapt
Adapt ––something to it to create something else.something to it to create something else.
Modify
Modify ––its attributes.its attributes.
Purpose
Purpose ––apply another use for it.apply another use for it.
Eliminate
Eliminate ––a part of its feature.a part of its feature.
Re
Re–arrange arrange ––some of the parts.some of the parts.
www.orion
www.orion–partnerspartners–resources.comresources.com
Discussion
Discussion
•
•Discuss what creative tool are available to you Discuss what creative tool are available to you
•
•What tools would work best for you?What tools would work best for you?
•
•What are the pro’s and con’s of each creative tool?What are the pro’s and con’s of each creative tool?
•
•Which creative tool do you prefer and why?Which creative tool do you prefer and why?
www.block.cengage.com
www.block.cengage.com
References
References
Gans
Gans, , J. J. & Stern, & Stern, S. (2003). The S. (2003). The product market and the market for ideas: commercialization strategies for technology product market and the market for ideas: commercialization strategies for technology entrepreneurs. entrepreneurs. Research Policy, vol. Research Policy, vol. 3232, no. 2, pp. 333, no. 2, pp. 333–350
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