Assignment
Steps
Part
1:
Analyze the
Week 1 Business Growth Overview dataset. This is a marketing report
generated by an analyst for the Senior Vice President (SVP) of
Marketing at a large corporation. The analyst is new and has provided
summary data but no insights or commentary for the SVP.
Construct a
minimum 525-word memorandum for the SVP providing insights and
commentary. The memorandum should include your analysis of the
following:
-
Major
areas of increase and decrease in revenue or type and/or category of
business -
Trends
that are evident in terms of revenue or type and/or category of
business -
Insights
that would help formulate marketing strategies to either continue
growth or reverse decline -
Additional
analysis you (if you were SVP) would like to build a marketing goal
and strategy or strategies (and why)
Part
2:
Select a
global or multi-regional (does business in more than one country)
company and one of its products or services that will serve as the
basis for your marketing plan. You should obtain two years of annual
reports as well as two years of 10K reports (provides a comprehensive
overview of the company’s business and financial condition and
includes audited financial statements) for your data source. Once you
have selected your product or service, you must define the size and
type of your selected company that provides the product or service
(available from annual reports). This need not be elaborate but must
include total number of employees, production volume, distribution
methods, and so forth. Record this information in a summary document
as outlined below.
Company
and product selection is a critical part of this project. You must
ensure your proposed company can implement the marketing methods
discussed in Marketing
Management.
Prepare a
minimum 175-word summary document and send it to your instructor as a
record of your selection. The summary document should include the
following:
-
Name
of Company -
Location
of Company Headquarters -
Name
of Product or Service selected -
General
description of company (number of employees, revenue, type of
ownership, web page, etc.) -
General
description of product or service
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