Cing Lian
Dr. Sara Hitch
MKTG 3913
22 March 2020
Apple’s Marketing Plan
Executive Summary
The marketing team lead created the marketing plan of Apple Inc. was the Senior Vice President of the department to set objectives and strategies to make all Apple products in the United States. Apple products such as the iPhone, iPod, iPad, and Mac computers and software have given customers a new idea of technology. The marketing environment was receptive to Apple’s high-quality goods. Also, Apple product has position itself as a brand, and it can continue to be developed innovation winning and retaining customers.
Introduction and Body Paragraph
Apple Inc. was a corporation that creates consumer electronics, computers, computer software, and commercial servers and digitally distributes media content. Apple was the creator of the iPhone smartphone, iPad tablet computer, iPod portable media players, and Macintosh computer line. Also, Apple products appeared the technology business with creates of a personal computer such as Macintosh, Power Mac, and iMac. Its products attract many different demographics, from teenagers to big companies. Also, now we must discuss identifying and evaluating opportunities.
The physical environment of Apple Inch. was physical environment being Apple Inc. is an American intercontinental organization with a hub on conception and fabricating consumer electronics and intimately connected software products. The Company began as “Apple Computer,” best known for its Macintosh personal computers in the 1980s and 1990s. It focuses on the alternative products available in market with low price and better performance. Apple produces music players, PCs, mobile phone and tablet PCs. There are many other companies that are producing same products with lower price.
The socio-cultural environment of Apple Inc. was Apple’s business is subject to the effects of social or sociocultural trends. The rising use of mobile access is an opportunity to grow Apple Inc.’s revenues. This social external factor relates to the increasing demand for devices like smartphones and tablets. Despite these opportunities, the company faces the social threat of opposition against its business operations. Anti-Apple sentiments are mounting, questioning business practices, such as the company’s lawsuits against third-party repair service providers that repair products like the iPhone and MacBook.
The demographic environment of Apple Inc. was Apple is considered a premium brand and many products come with a premium price tag, teens are considered one of the primary Apple target market demographics. This is because teens are attracted to the value of an iPod and this translates into wanting iPhones, Macs, and other products later in life. Apple is a premium brand that is associated with a premium income level. It’s a brand that everyone may want, but not everyone can afford. If those Apple target market demographics change, however, the storm clouds that seem to always be on the horizon could turn dark and gray.
The economic and competitive environment of Apple Inc. was as everyone knows that Apple is a big industry, and it is running so many products. Here are some critical competitors of Apple, according to the cell phone industry, and other products are the following; Google, HPQ (Hewlett-Packard Company), RIM, Samsung, HTC, and Nokia. And the social was two factors always have been on forefront of Apple product throughout the history, the design and the quality. The purchasing of luxury products has gone up because the purchasing power of consumers has risen in different market across the world and people prefer to buy iPod, iPhones and latest technology iPad. As music industry growth has increased which is the biggest social influence on Apple because the main essential music store is iTunes. Therefore, Apple has gained so much from social factors because
it’s defining a individual’s modern lifestyle.
The SWOT analysis of Apple Inc. was analysis of the company gives insights on the strategic actions of the business, especially in maximizing its growth based on its strengths and opportunities. The SWOT analysis framework is a strategic management decision-making tool that determines the most pressing issues facing the company, based on the internal business conditions and the external environment. In this case, the SWOT analysis of Apple Inc. scans the business for relevant strengths, weaknesses, opportunities, and threats (SWOT variables), with reference to various industries and markets.
The Apple Inc.’s strength was Apple is one of the most valuable and strongest brands in the world. In the context of this SWOT analysis, the company can introduce profitable new products by virtue of its strong brand image. This aspect of the SWOT analysis framework identifies the strengths that enable the company to overcome weaknesses, take advantage of opportunities, and withstand threats in its business environment. These strengths are internal factors specific to the conditions within the business organization. Based on this aspect of the SWOT analysis of Apple Inc., the company’s strengths are difficult to compete with, thereby supporting continued leadership in the global industry environment.
The Apple Inc.’s weakness was in this aspect of the SWOT analysis; the emphasis is on the weaknesses or inadequacies of the company. Weaknesses are internal factors that are obstacles to business growth. he SWOT analysis framework considers this exclusivity strategy as a factor that limits market reach. This weakness exists despite exclusivity’s advantages, such as Apple’s strong control on the distribution of products. Based on the internal factors in this aspect of the SWOT analysis, Apple Inc.’s pricing and distribution strategies impose limitations or weaknesses in the business.
The opportunities for Apple Inc. was this aspect of the SWOT analysis of Apple Inc. pinpoints the most significant opportunities that are available to the business. Opportunities are external factors based on the industry environment. These factors influence the strategic direction of business organizations. Apple Inc. can expand its distribution network. Such opportunity directly relates to the weakness of the company’s limited distribution network. This SWOT analysis emphasizes the need for the company to change its distribution strategy. An expanded distribution network can help Apple reach more customers in the global market. Thus, this aspect of the SWOT analysis of Apple indicates that the business has major opportunities for further growth despite aggressive competition.
The treats facing of Apple Inc. was in this aspect of the SWOT analysis, the focus is on the threats that the company experiences from various sources, such as competitors. Threats are external factors that limit or reduce the financial performance of businesses. Moreover, rising labor costs involving contract manufacturers, such as those in China, reduce profit margins or push selling prices even higher. Based on the external strategic factors in this SWOT analysis, Apple Inc.’s performance could suffer because of aggressive competition and imitation of product design.
The marketing of analysis was Apple marketing strategy is based on the founder Steve Jobs’ philosophy that customers do not always know what they want. Accordingly, instead of conducting marketing researches to identify customer needs and wants, the multinational technology company prefers to install innovative features and capabilities in their products, making customers to want Apple products. Moreover, marketing communication mix of Apple Inc. places greater emphasis on print and media advertising and personal selling in Apple Stores and the company rarely uses sales promotions as part of its marketing strategy.
The Apple Inc. evaluation of the competition was a company Apple Inc. has developed from being a pioneering PC company specialized in creating high end PCs to a diversified design powerhouse focused on constantly innovating products that not only revolutionize and redefine industries but that also reshape customers’ perceptions of products and functionality simultaneously. This report attempts to put to Apple, its businesses, its products and strategies under the microscope in order to provide the reader a better view of the underlying reasons for Apple’s success with specific regard to strategy.
Work Cites
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Apple Inc. SWOT Analysis & Recommendations – Panmure Institute. http://panmore.com/apple-inc-swot-analysis-recommendations
Apple Inc. SWOT Analysis & Recommendations – Panmure Institute. http://panmore.com/apple-inc-swot-analysis-recommendation
Free Essay: Pestle Analysis.
Apple Inc. SWOT Analysis & Recommendations – Panmure Institute. http://panmore.com/apple-inc-swot-analysis-recommendations
Apple Inc. SWOT Analysis & Recommendations – Panmure Institute. http://panmore.com/apple-inc-swot-analysis-recommendations
Apple Inc. SWOT Analysis & Recommendations – Panmore Institute. http://panmore.com/apple-inc-swot-analysis-recommendations
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A competitive analysis of Apple Inc – UKEssays. https://www.ukessays.com/essays/marketing/a-competitive-analysis-of-apple-inc-marketing-essay.php
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