Business Strategy: Assignment Task
Assignment title BUSINESS STRATEGY
LO1: Analyze the impact and influence which the macro environment has on an organization and its business strategies.
LO2: Assess an organization’s internal environment and capabilities.
LO3: Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector.
LO4: Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organization.
Scenario:
McDonald’s established its first Hotel in 2001 in Switzerland. You are hired as a Corporate Strategy Consultant by McD [American Multinational Fast Food Company] to plan its entry strategy in United Arab Emirates [UAE] to set up its first Hotel in UAE. You have been assigned to prepare a report that includes the environmental analysis and strategic growth management plan based on the use of recognized internal and external analytical tools.
The report should include the following:
1. Critically analyze the impact and influence of macro environment in UAE on the strategic management decisions to be made by McD applying the PESTLE model.
2. Analyze the internal environment and strategic capabilities of McD using Value Chain Analysis.
3. Critically evaluate the internal environment to assess the organization’s internal structure, capabilities and skill set.
4. Evaluate the competitive forces in UAE applying Porter’s Five Forces Model for McD. Devise appropriate strategies to improve competitive edge and market position based on the outcomes of Porter’s Five Forces analysis.
5. Interpret and devise a strategic management plan for McD applying a range of theories, concepts and models like Porter’s Generic Strategies, Ansoff’s Matrix and Bowman’s Strategy Clock (all three models are mandatory).
6. In the proposed plan discuss the tangible and tactical priorities and objectives, and thereafter critically analyze and interpret the relevant information to produce strategic directions, objectives and tactical action which McD can adopt.
The submission on the LMS is in the form of an individual written report. This should be written in a concise, formal business style using single spacing and font size 12. You are required to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard Referencing System. The recommended word limit is 4000–5000 words, although you will not be penalized for exceeding the total word limit.
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