ASSIGNMENT BRIEF
| Module Code | MMBB09 | Module Tutor | Frank Forbes- Menson Imad Guenane | ||
| Module Title | Marketing and Data Analytics | ||||
| Level | 7 | Credit Value of Module | 20 | ||
| Assessment Task | Creative Artefact | ||||
| Word Count | 2,500 | ||||
| Assessment No | 2 | of | 2 | Weighting | 70% |
| Type of Submission | Report | ||||
| Method of Submission | Via Moodle Submission Link. | ||||
| Publication Date | 10th February 2020 | ||||
| Due Date | Wednesday 27th May 2020 by 5pm | ||||
| Expected Feedback Date | Tuesday 16th June 2020. This will normally be 15 working days from the date of submission (excludes weekends and University closure days), or 20 working days for dissertations |
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| Format of Feedback | Typed feedback through the submission link, given on Turnitin. | ||||
| Learning Outcomes | |||||
| LO 2. Critically evaluate the drivers and strategies for advanced analytics and its impact on marketing decision-making. LO 3. Construct and diagnose statistical models to allow prediction of effects and input into strategic marketing development. |
| Assignment Description |
| This is an individual assignment. You will develop a creative artefact which will be comprised as a word document with a variety of graphs, charts, figures and critical paragraphs. You will select one company from your choice or choose from the FTSE250 list. Utilising a range of databases, you will analyse, compare and contrast your chosen company to analyse their financial performance, assess company risks and essentially analyse the company’s competitive environment and marketing strategy. The information gained from the FAME database should inform you of the financial performance. From your findings you can analyse the market and conduct independent research on the external market environment that has influenced and impacted the organisation. |
| Additional Information |
| You will have an introductory session on FAME to introduce you to the software. This artefact will incorporate a range of graphs, charts, figures and written work. Which should all be presented in one Microsoft Word Document. Cite Them Right Harvard Referencing should be used. |
| Assessment Regulations |
| Your attention is drawn to the University policy on cheating and plagiarism. Penalties will be applied where a student is found guilty of academic misconduct, including termination of programme Policy Link You are required to keep to the word limit set for an assessment and to note that you may be subject to penalty if you exceed that limit. (Policy Link) You are required to provide an accurate word count on the cover sheet for each piece of work you submit. For late or non-submission of work by the published deadline or an approved extended deadline, a mark of 0NS will be recorded. Where a re-assessment opportunity exists, a student will normally be permitted only one attempt to be re-assessed for a capped mark. (Policy Link). An extension to the published deadline may be granted to an individual student if they meet the eligibility criteria of the Exceptional Circumstances Policy. Your student number must appear on all pages. Pages must be numbered. Work should be submitted to the requested link available on Moodle. You are required to add the following statement on page 2 of the assignment: I ………… [name] declare that I am the sole author of this assignment and the work is a result of my own investigations, except where otherwise stated. All references have been duly cited”. Font should be either Times New Roman or Arial, font size of 12. Spacing 1.5. The assignment should be word processed for submission. |
Please see the Assessment Criteria below.
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