An effective way to help students learn about marketing management is through the actual creation of a marketing plan for a product or service. This project is desgned to accompi.sh such a task.
Due date: Students need to self. enrol in a group NO LATER THAN 24′” April, 2020.
5056 penalty (for each report and presentation, will be appl ed students do not follow one of these requirements.
Fle Exchange tool.
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assignment. Academic papers can be found in EroQuest IlaroQuest instructon can be found in page 8 and 9). 5036 penalty will be applied if does
• Group needs to submit the Drah for their assignment by using File Exchange tool one week before the due date of f nal submission. The dmft needs to be different from the last submission and reflect the changes.
Group Biog.
- All the discussion about group assignment needs to be recorded by using Group filog tool lInstruction in page 6, for further question. please advise
The foilowing is an outline of this process:
werketing for the New Realities
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Groups need to be set up and Informed to the lecturers
The fleet task: the hret rePort Weight 20% z 20 marts. Weed count 1500 worth 10%) for the repon Due date: Spm nday Week 6 for the report.
Critically report on a cutting-edge human-factors product or service, describing it in detail and commenting on its strengths and weaknesses, and how it could be improved. This requires creative thinking and understanding HCI trends, but should be based on known or emerging technologies.
Choose an information / communication technology that is of interest to you. For example, you might choose a social media app, a system for managing home delivery orders and sending them to drivers, an augmented reality game or a groupware application for working and communicating online during a lockdown. Critically analyse this using the methods you have been taught. Describe it carefully, noting features of particular interest. Do some background research about the application; if possible say how and why it was developed and by whom. See if you can find any research papers or other documents reviewing or criticizing it. Assess what is good and bad about the app, and say how you think it might be improved • ossible.
The length of the assignment should be about 3000 words (not including the Appendices). t at is, it should be no more than 6 pages on an A page, with font size 10 printed characters. Use the provided template and upload a copy to the LMS (Moodie). Use the MS Word format — do not convert to a pdf or any other kind of file.
End-of-semester Examination (50%) The final examination will be a 2-hour multiple-choice examination covering all topics. For further information about examinations,
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