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Employees engagement

employees engagement

Employee Engagement and Relations
Explain the importance and key objectives of employee relationship within contemporary organisations and evaluate the relationship between the organisation and its employees in the current environment 2. Analyse the importance of employee engagement within contemporary organisations and evaluate the effectiveness of employee engagement strategies in improving performance, productivity across all sectors of the economy. 3. Appraisal of impact of employee motivation, communication, mentoring and leadership had on the organisation. 4. Evaluate the significance of employee engagement on levels of absenteeism retention, levels of innovation, customer services and the performance in organisations.
The work must be based on the given scenario
Assignment Questions Scenario Employee engagement is a longstanding “hot topic” in our industry and a key concern for corporations during trying economic times. Towers Watson’s World at Work 2009/2010 U.S. Strategic Rewards Survey results showed: • A nine percent decline in employee motivation since 2008 • 36 percent of top performers said their employer’s situation had worsened • 20 percent fewer people would recommend their company as a place to work
Despite the heightened focus, companies still struggle with these questions: Why invest in employee engagement? Where do you invest for the greatest impact? What’s the tangible business value of internal communication?

To address these questions, companies frequently establish basic perception measures (e.g. awareness, understanding). But those measures do not demonstrate a causal link between public relations programs and business metrics e.g. productivity, customer service, profit, market share. By public relations, we mean the development of communications strategies and tactics designed to foster relationships between an organization and its publics, in order to achieve mutually beneficial outcomes.

Northwestern Mutual’s pioneering work addresses this challenge. Emerging from the global financial crisis, at a time requiring elevated employee performance, the company launched the “Motivated Workforce Pilot.” Using research and analytics, we identified a set of leadership behaviors- “soft” performance measures- that predict productivity at Northwestern Mutual. We tested and proved this link through a controlled pilot, making a case for the company’s future investment in employee engagement. This approach arms PR practitioners with a compelling example, demonstrating the impact of internal communications on business performance.

Source: https://instituteforpr.org/wp-content/uploads/10Winner_McDonald.pdf

Format of the report Cover page Content page Introduction Main body Task 1 Task 2 Task 3 Task 4 Conclusion and recommendations References

Your report should include the following: 1. Introduction:  Write a brief of the Northwestern Mutual based on the scenario  concept of employee engagement and relations and  what the report is about

2. Main body [include the answers to the tasks [1-4]: 1600 words

Task 1: Consider the following points:  establish the concept of employee engagement and relations
Critical discussion on:  on the importance of investing on employee engagement and relations in light of current situation and future challenges of Northwestern Mutual

Task 2 Consider the following points:  mention the main factors driving the need for employee engagement and relations strategy within an organisation  critically discuss the above factors within Northwestern Mutual
Task 3 Consider the following points:  identify the challenges of managing employee engagement and relations in an organisation and more specifically in Northwestern Mutual  critically analyse how the challenges that you identified contribute to Northwestern Mutual [400 words]
Task 4  define ‘strategy’ and name some employee engagement and relations strategies  propose an employee engagement and relations strategy to improve long term business performance and productivity of Northwestern Mutual  provide adequate rationale for your proposed strategy
3. Conclusion and recommendations  Draw a conclusion from the tasks that you completed above.  Make at least two recommendations that Northwestern Mutual can implement in order to improve employee engagement and relation.
Your report should include a critical examination of examples of best practice, relevant theories and models with due citations.

You could also consider the following points to include within tasks:  Defining and redefining employee engagement and relations  Organisation’s mission, vision and goals  Organisational structure, management and leadership styles and implications  Communication system and strategy e.g. use of appropriate technology  Type of support needed from HR e.g. motivation, mentoring, counselling, training  Innovative use of technology to engage the workers  Minimum and type of face to face engagement (e.g. staff forums, team briefings)

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