Choose a commercial that you have seen on American TV. If you can find it on YouTube, attach a link to the journal. Please do this! Discuss how this commercial utilizes ethos, pathos, and logos. Is the use of the appeals effective or not?If it misses one of the appeals, how could it have been used to make a bigger impact? For the writer info….ethos is the ethical appeal (credibility). The logos is the logical appeal. The pathos is the passionate or emotional appeal. No references are needed so don’t do any, but do put the link to the Youtube link of the commercial.
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