Critically evaluate and audit the brand you selected as per the instructions in the module materials in relation to brand audit. Conduct a comprehensive research around the brand to capture all the relevant aspects. You may use titles and subtitles, bullet points, graphs, figures, charts or tables where appropriate and in a meaningful way. It is important to link and explain why and how a figure for example is needed in your brand audit. Havard referencing number the pages Theories Aakers five dimensions Brand Depth Brand Salience Imagery Dimension Elements Brand performance Elements Design Elements of Apple Logo Colour of logo what does it represent Feelings Dimensions Resonance Dimensions What strategies do they use ? What marketing strategies do they use Durability Reliablity Whats there target market ? Brand Equity Apple ROI isit high ? and why Brand awareness History and heritage Brand personality Brands values Brand association Symbolic meaning Brand positioning and Brand process Use charts,graphs,tables Use financial statistics Is the brand desirable Value proposition Behavioural tendencies Familiarity of the brand Brand attitude Product attitude Research strategies Level of desire for the brand Depiction of the Relationship between Maslows Hierarchy of Needs and the Brand Associations as described by Aaker (1996). Brand architecture
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