| Date | Time: | Total Weighted Mark: | |||||||
| 40 |
| Student’s Name | ||||
| Student’s ID | ||||
| Course Name/ Code | Introduction to Markting / MKT 200 | |||
| Instructor | ,Dr. Ala Awawdeh ,Dr. Mohammed Ananzeh , Dr. Nazia | |||
| Semester | Spring 2020 | |||
| CLOs as per the Syllabus | 6,7,8,9 | |||
|
For details of marking scheme, refer to Rubrics # ACA/F11.04 |
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Note: This Project accounts for 40% of the Student Final Grade.
Project Task
You have to analyze all questions mentioned below, also you have to respect the working guidelines given below and the submission date.
1. Find an example of a company that launched a new consumer product within the past five years. How the company implemented the four Ps in launching the product and report on the product’s success since the launch. students need to research the product, its price, and how it is promoted and distributed. (10 Marks)
2. Farah is a self-employed hairstylist who owns her salon. She has asked you to consult with her on how to generate more revenue. Using the price adjustment strategies, advise Farah on her options to increase overall sales. (7 Marks)
3. Select an advertisement that appropriately addresses each aspect of the communication process Illustrate how each element is represented in the company’s advertisement. Discuss how the advertisement, by itself, does or does not constitute effective marketing communication for the product. (8 Marks)
Working Guidelines for Project
Project Structure:
It is recommended that your project report has the following structure in the order provided here.
Title page
The students’ details should be filled in the cover letter provided.
Abstract / Executive Summary
The Abstract consists of the project title and about half a page concise summary containing the scope and results of your study.
Table of Contents
Table of contents should contain titles and page numbers for the main sections and subsections of your report. The table of contents should also include entries for any appendices in your report.
Report Body
This is the central and main part of the project which contains the actual work done during the project. The main requirement is that you need to structure the report so that it is clear and structured in a way that makes sense. Grammar and spellings count.
Conclusions
The project’s conclusions should list the things which have been learned as a result of the work you have done.
References
You are responsible for appropriately citing material and methods that you use. Give references for the data collected from a textbook, a magazine, or a website identifying its sources while using the appropriate form. In the references section, references should be in a numbered list, ordered alphabetically by the last name of the first author.
Project Submission:
The project submission date is 23/5/2020.
Students are required to submit the report in soft copy through the Turnitin system which is available online in the moodle. High “Similarity Index” will result in low marks for the report.
Good Luck
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