Your report will cover key marketing considerations for the salon/barber shop that you considered in Assessment 1. You are demonstrating your understanding of the marketing concepts covered in the unit. In your report, you should address the following topics: • Aspects of consumer behaviour relevant to the business you propose to open • How you have segmented the market and why you have chosen your target market. • How you are going to position your salon/barber shop in the market. • The relevant elements of the marketing mix for your salon/barber shop • Relevant comments on your marketing strategy and plan • Any relevant legal and/or ethical issues relating to the proposed venuture.
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