Conduct a strategic analysis of an organisation in the Transport industry. Apply the tools we have covered in the subject so far to analyse an organisation working in a transport industry.
Students should consult books, reports, journal articles, and website materials (show that you have read widely and looked for evidence).
In this assessment, students are encouraged to present the background of the case and the industry that is stated in the given case, analysis of the strategy and source of competitive advantage and identify key theories or models that are related to the case.
Students need to analyse one of the companies in the target industry and write a business report of 3,500 words (+/- 5%, including tables/figures/etc in the main body of the report, but excluding the Executive Summary, Table of Contents, References, Appendices).
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